Evident makes it easier for businesses to reduce their third-party risk and improve compliance rates with their automated insurance verification solution.
My role
Designer
Project Duration
February to May 2021
Responsibilities
User Research, Wireframing, Prototyping, Usability Testing
The Challenge
Since they updated their core messaging, a design update was needed to give their story a fresh feel. The primary challenge was to breath new life into the homepage and their product page.
The Design System
Capitalizing on negative space allowed for the story to breath and flow easily between each component as well as making brand colors stand out even more. Colors were used more strategically to highlight different types of information from icons to light and deep CTAs. Text animations, sticky modules, icon fades and hover effects were utilized to inspire interactivity and as a way to highlight content in a more engaging way.
When the design system was set, via the home page and the product page, then development updated the master components - applying the design updates throughout the site build. Afterwards, content added updated messaging and new imagery for the rest of the pages.
As the trusted leader in insurance verification, Evident ensures comprehensive COI compliance and risk mitigation across industries such as retail, lending, supply chain, marketplaces, construction, franchises, and more.