Livingston International is North America's most experienced customs broker and leading provider of global trade management, trade consulting, customs compliance and freight solutions. With adoption in mind, our team at Ceros set up these interactive experiences to help their team scale content creation through Studio.
My role
Lead Designer
Project Duration
April to June 2022
Responsibilities
Wireframing, Prototyping, Usability Testing
Stylescape
I created this stylescape to show how their brand can come to life in Ceros. Stylescapes serve as an interactive toolkit that our customers can utilize when creating future experiences.
Livingston can use this as a foundation to train new designers on how to use Ceros, as they can examine how things are built in studio and can copy/paste sections to build new experiences.
Explainer Template
We created this paginated experience that would provide a deeper explanation on a particular subject. Ideally, this can be used for breaking news where Landmark could provide education and clarity on a nuanced story.
As breaking news develops, Landmark can easily jump into this template and make adjustments. It has also been outfitted for both desktop and mobile to cover multiple devices.
Quiz Template
To test the user's knowledge on a particular topic, our team has put together a quiz temaplate. This experience would provide and explanation based on the selected answer and allows the user to learn more at the end of the quiz.
With simple animations and interactions, the template is set up for Livingston’s team to easily make adjustments, making content creation efficient.
Case Study Template
We created this template to highlight case studies that would live on their site. Much of the elements in this experience were inspired by what's been established within the stylescape.
Since it has been built for both desktop and mobile, Livingston could use it as a template to cover various stories. Team members can update text and visuals as needed.
Social Templates
In order to drive the audience to their experiences, our team has put together a set of social cards that can be used to highlight some of the key content. These designs are built in a 1:1 square format so it can be used in various social platforms.
The building blocks have been established and is ready for the Livingston team to jump in the experience and make adjustments.
What We Accomplished
5
experiences created in 3 months
$50-75K
potential ROI based on an average webpage costing $10-15K to produce with web agencies
“This is far and way above what ever I was doing and definitely makes it look more polished and sophisticated. So fantastic to have these elements available to us.”
Dan Ovsey
Director of Public Relations & Marketing Communications, Livingston International