Ocean Spray is an American agricultural cooperative of growers of cranberries. With adoption in mind, our team at Ceros set up these interactive experiences to help their team scale content creation through Studio.

The Problem

Amidst a brand refresh, Ocean Spray struggled to connect with their audience and needed help engaging users with beautiful interactive content.

The Goal

Provide support with organizing their brand elements into an interactive toolkit and building a landing page to highlight their summer blends.

My role

Lead Designer

Project Duration

September to November 2022

Responsibilities

Wireframing, Prototyping, Usability Testing

Brand Toolkit

Our team kicked things off by developing this brand toolkit to show how their brand can come to life in Ceros. These toolkit serves as an interactive hub that our customers can utilize when creating future experiences.

Ocean Spray can use this as a foundation to train new designers on how to use Ceros, as they can examine how things are built in studio and can copy/paste sections to build new experiences. Their team can make amendments as they iterate on their brand.

What’s Your Power Flavor

Ocean Spray needed assistance with highlighting their seasonal blends. I was tasked to create a landing page that would coincide with their marketing campaign to reach their biggest fans while bringing in some new ones. Based on the updated branding, I put together this low-fidelity concept that would align with their marketing goals.

With this approach, I address three main points…

1. Keep modularity in mind

Sections are inspired by the assets from the brand toolkit with some welcome additions that are designed to be reused in new experiences.

2. Integrate updated branding

As Ocean Spray was refreshing their brand, it was important that our designs reflected their bold, maverick approach.

3. Prioritize community building

While the summer blends are highlights of the page, it was important to showcase imagery and include interactions that encourage community building.

After presenting the concept to the key stakeholders, my design gained approval to move forward with the page build. Working with an efficient, streamlined workflow allowed for an experience that would captivate users and drive engagement. Ocean Spray can take the foundation we set up for them to complete the build while building their software mastery of Ceros Studio.